3 Trends in Print Media That You Should Know About
Trends in print media come and go. And while it might have seemed like the introduction of the digital age would have heralded the end of print marketing as we know it, modern printing trends highlight the best of what can happen when you combine digital innovations with traditional print techniques.
Print is always going to have benefits for brands, in particular when it comes to building trust and nurturing relationships with potential and existing customers. And today, the most effective trends in the printing industry are the ones that bring together the best of both the print and online worlds. Here are three of the big ones that are worth taking a look at.
1. Targeted Newsletters
The days of batch-and-blast newsletter printing are over. Savvy consumers expect a lot from the brands that they interact with, including personalized newsletters that address their individual needs, pain points, and preferences. For most B2B and B2C businesses, better targeted newsletters mean custom content designed for distinct audience groups, with segmented mailers sent only to the recipients they’ll directly appeal to. For many, the result is a higher ROI per print campaign, as well as a better engaged audience.
2. Digital Tie-Ins
From brochures to magazines, print media is bringing in unique digital printing trends like personalized URLs (PURLs) and QR codes to drive consumers to their online platforms. There are quite a few benefits to these digital components, with perhaps the biggest one being that they are inherently trackable. When an individual follows a PURL or scans a QR code on their smartphone, businesses get data they can use to monitor their conversions and identify what print features are succeeding and with whom. As an added bonus, they’re easy to create and plug in to any print feature, and don’t require much to track beyond a designated analytics tool.
3. Touch and Texture
Standing out in a stack of papers is hard. To boost their odds, businesses are using textured elements in their print media that play off of the senses and inspire awareness and recall. Some of these elements, like die cutting and embossments, are quite literally raised off the page, while others, like foil stamping, are a more subtle way to lend a textural element to a piece of print media. It’s a trend that makes use of advances in digital printing that make it easier than ever before to create print features that pop, not just with content and color but with unexpected touches that instantly catch the eye.
At Sheer Print Solutions, we work hard to bring the biggest trends in print media to our clients. We’re NYC’s leading digital printing company for any and all print media needs, and a leader in providing high-quality custom printing in a wide variety of formats. Get in touch with us today to learn more about our services and to start working on your next print project.