Author Archive

Packaging: The Critical Bridge Between You and Your Customer

For too many companies, packaging is often seen as an afterthought. Looking to keep costs down, they often include minimal packaging without thinking about how this may affect their product perception down the line. High-quality product package printing and artwork are one of the ‘hidden secre...


How to Choose a Commercial Print Service

As one of the oldest industries in the world, commercial printing has been around for centuries. However, not all companies are created equally. The commercial printing company you choose will have a significant impact on the project as well as your brand image. As a result, it’s vital to choo...


Offset Printing vs. Digital Printing: When to Use – the Pros & Cons

When it comes to deciding on which commercial printing process to use, most designers are torn between using digital or offset printing. While every design project is unique, it is paramount to understand the difference between offset printing and digital printing as well as the pros and cons, to ma...


How To Format Your Fashion Lookbook

The key to making great clothes is the marriage of quality and design, and lookbooks aren’t any different. To showcase your brand’s unique vision, your lookbook should follow similar fashion rules: professional, streamlined design, and expert printing and production. Follow these suggestions on ...


Showcase your Brand’s Success with Customized Annual Reports

Whether your business is already established or just starting out, your annual financial reports are an important opportunity to illustrate your vision and ambitions to shareholders, employees, and the press. At Sheer Print Solutions, we partner with experienced designers to ensure that your annual ...


Sell Your Brand and Your Inventory: Real Estate Print Marketing that Wows

All real estate professionals know that when it comes to selling homes, real estate print marketing is not dead. In an industry where lasting impressions are as important as first impressions, every realtor must cultivate their brand online and off. According to Inman, “studies have shown conclusi...


How Do I Find the Best Printer in NYC?

Finding the best printing services in New York can be overwhelming with the number of qualified commercial printers in NYC. With all the print terminology – digital printing, digital offset printing, variable printing, short run, long run offset, large format, pre-press, finishing, etc. how do...


Fashion Week NYC 2012: Look Book Printing

Look Books showcase fashion inspiration from real people around the world. As Fashion Avenue gears up for it’s annual event, Sheer Print Solutions is also gearing up by making sure our offset and digital print equipment is in top performing operation and ready to go for this seasons most demanding...


Print Drives Both On & Off-Line Sales

Use Commercial Print and Copy Services to Drive Sales Print today remains a powerful media…and its power is enhanced when used as part of a multi media campaign. Print enhances the impact of television, telemarketing and the Internet by providing an extra dimension that’s warm, inviting and ...


For ROI: Print Delivers Results

Go To Professional Printing Services for a Return On Investment Print is the ideal communications medium and a powerful marketing tool. Because it has been around for so long, print often gets lost in the enthusiasm for newer options, such as online and social media channels. Yet, after all is said ...