Variable Data Printing Services in NYC

Variable Data Printing – Effective Targeted Marketing

Variable Data Printing (VDP) is also known as Variable-Information Printing (VIP or VI). It is a form of on-demand printing where elements such as text, graphics, and images can be changed, or varied, from one printed piece to the next. This process uses information from a database or external file without the need to slow down or stop the printing process.

Our variable data printing services allow Sheer to modify each copy in a print run with information targeted specifically to the intended recipient.

Craig regularly recommends customers consider variable data printing as part of their targeted marketing strategy. He even provides learning opportunities to prepare marketers for the world of one-to-one communications—at educational sessions at his facility called Lunch & Learns.

“In our experience, once marketers give it a try, they see dramatic results in variable printing’s power to grow ROI, expedite delivery of their message to market, improve customer relationships, build customer loyalty, do selective testing quickly and efficiently, and streamline and automate tasks to yield performance tracking.”

Direct Marketers: Take Note…

According to a recent study, using personalized content in direct marketing produces incredible results. These statistics should make any marketer sit up and take note.

Direct Marketing:

  • Improves response rate by 34.0%
  • Increases average order size/value by 24.5%
  • Grows repeat orders/retention by 47.6%
  • Expands overall revenue/profit by 31.6%
  • Minimizes response time by 34.9%

Also available are variable e-marketing services that include personalized web pages, e-mail blasts, account statements, and targeted marketing materials.

Call Sheer at 212.627.1500