Variable Data Printing Services in NYC
What is Variable Data Printing?
A Personalized Printing Service Effective for Target Marketing.
Variable Data Printing (VDP) is also known as Variable Information Printing (VIP or VI). It is a form of on-demand printing where elements such as text, graphics, and images can be changed, or varied, from one printed piece to the next.
Our variable data printing services allows for the modification and personalization of each copy in a print run with information targeted specifically to the intended recipient.
Sheer Print Solutions recommend customers consider VDP printing as part of their targeted marketing strategy.
In our experience, once marketers give it a try, they see dramatic results in the power of variable printing to grow ROI, expedite delivery of their message to market, improve customer relationships, build customer loyalty, do selective testing quickly and efficiently, and streamline and automate tasks to yield performance tracking.
How Variable Printing Technology Works
Vdp printing uses information from a database or external file without the need to slow down or stop the printing process. This extremely efficient process creates a completely personalized set of marketing collateral that will, in turn, increase the positive results of your marketing campaign.
From personalized direct mail to personalized flyers, catalogs, and more, personalized messaging has proven to be an effective method at increasing conversion rates for printed materials.
Including customer data into your print products catches consumer attention in a way that stylized text graphics simply cannot. This printing method pairs extremely well with businesses that are already in the personalization niche.
Do you sell custom-made wall decorations? Imagine a postcard promoting your latest wall decor that includes each customers name right on the hero image.
Or, picture a license plate with your customer’s name on it so they can share the feeling of owning that specific new car.
The applications of personalized messaging are endless!
Does VDP Printing Really Improve Marketing Campaigns?
According to a recent study, using personalized content in direct marketing produces incredible results. These statistics should make any marketer sit up and take note.
Personalized Direct Marketing:
- According to Statista, 90% of United States consumers find personalized marketing appealing.
- Personalized marketing reduces acquisition costs, lifts revenues, and increases spend efficiency, according to Adweek.
- Nearly 80% of consumers are more likely to do business with a company that offers a personalized experience.
- 77% of people sort through their mail immediately, according to the USPS.
Are you interested in the benefits of Variable Data Printing?
We offer the best vdp printing services in the New York City area, offering full-color, high-quality personalized marketing materials for any campaign you imagine.
If you’re interested in using our VDP services, call Sheer Print Solutions at 212.627.1500