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Advantages of Using POP Signs for Your Marketing

Point-of-purchase (POP) signs are marketing tools designed to increase consumer interest by drawing attention to an organization’s products, services and promos. They are typically found in a location where purchase decisions are made and placed next to what is being promoted.  POP signage is also very effective for what it does: Getting merchandise noticed and […]

How to Make a Nonprofit Brochure

Every nonprofit organization can benefit from having a professional brochure. Larger organizations often receive brochures provided by their national headquarters, but unfortunately, smaller nonprofits may not receive the same outside support. Although this may be true, that’s no reason to give up since you can easily learn how to create a well-written brochure of your […]

How Can Sheer Print Solutions Help SMB During and After the COVID-19 Quarantine?

It’s not hyperbolic to say that COVID-19 has changed the way that small, medium, and large-sized companies do business worldwide. As everyone tries to figure out how to move forward during our new normal, it’s vital to look closely at how to best serve and reassure customers. This is a topic that Sheer Print Solutions […]

How to Find the Best Commercial Printing Services in New York?

Be Selective! You have high criteria for selecting business partners; your commercial printer is no exception! In today’s ever-changing digital and economic climates, how do you assure yourself that you’ve found the best commercial printer in New York? How do you evaluate a relationship for commercial printing services in NYC? It’s more than just quality! […]

Tips to Design and Print Marketing Materials

Printed marketing materials are how businesses connect with customers. Whether you’re a B2B (business to business) operation, or a B2C (business to customer) enterprise, it’s common knowledge that designing and printing effective marketing materials is a top priority for any business owner. The printed marketing materials you use to promote your business or product are […]

Tips for Creating Large Format Graphics

You’ve got to print signage for a trade show. Or, you’ve got something else really big to print. Some of the most common uses for large format graphics are: Billboards Large wall signs Large window decals Your boss has tasked you with getting the job done. Afterwards, you’re going to need it printed. Easy right? […]

Offset Printing vs. Digital Printing

For most people outside of the printing industry, you may have never heard these terms before. Offset printing and digital printing are the two practices that dominate most all commercial printing services, and they accomplish different things. At Sheer Print Solutions, we specialize in both types of printing for our customers to ensure we provide […]

5 Magazine Printing Tips

The world of magazine publishing is alive and well, even amid all the focus on online content. Every day new publications are coming to life, but not all have the right idea. Quality magazine printing is one factor that many new publishers have trouble with. Which service will deliver the best results at the best […]

The Benefits of Short Run Printing

You’re getting ready to print a book, magazine, manual, postcard, or some other type of physical paper asset. Most printers will only allow you to order large quantities of print materials because the cost for them is low. They might even say the price is lower for you, which makes it automatically a better choice. […]

Brand Packaging 101: Using Product Packaging to Boost Brand Awareness

Brand packaging should always be a major part of your marketing strategy. In addition to helping you strengthen your branding efforts and further bolster your brand identity, product packaging tells consumers a lot about who you are. It speaks not only about the product itself, but to the value of that product and its origins. […]