Flyer Printing – Getting Your Message Out

Custom flyer printing is a great way to get your company message out to a large audience. Whether you are using them to hand out at your business, or to passersby on the street, flyers can get a potential customer's attention and entice them to visit your business.

Popular Uses of Flyers

Flyers are created to entice customers and give them something to take away to remind them of what your company is offering so they follow-up. Most often companies use flyers for,

• Detailing Services and Products - Flyers are a great way to introduce new services available or products at your business.
• Promoting a Special - When having a sale or promoting an offer, a flyer is a great way to get the word out to prospective customers.
• Promoting Events - Whether you are promoting a play, a gig, or even a trunk show, flyers are a great way to put information in front of potential customers to get them to stop by.

Types of Custom Flyer Printing

When setting up your leaflet printing project, you will want to determine which method of printing will be the most cost effective and produce the best results for your company.

Offset Printing

Offset press printing is considered the traditional method of printing. Offset can be the most cost efficient method if you are planning a larger print run as a lot of the cost in offset printing involves the setup of the press. Offset may also be a less expensive for flyers that are only black ink if they are run on a smaller press.

Digital Printing

For short runs of full-color flyers, a digital option will usually be the most cost-efficient and quickest turnaround. With the advanced technology in digital presses, the print quality has improved tremendously since they first came out and they can produce high-quality photo images close to the quality achieved from an offset press.

Ways to Make Your Printed Flyers Stand Out

A part of getting your company noticed is ensuring your flyer stands out among the many that customers may receive. Catching their eye will cause them to at least give your piece a glance instead of simply throwing it out. To help a customer’s attention:

Use Eye-catching Graphics

Most people are visual by nature so an eye-catching graphic will probably catch their attention long enough to get them to read your flier. Be sure your photos and graphics are good quality as the printed piece will be conveying your company’s professional image.

Put it on High-quality or Unique Paper

Using a high quality or unique type of paper for your flyer can help it stand out. If your budget limits you to black and white printing, try printing on a colored paper stock to draw the customer’s eye. If you are printing full-color photos and graphics, printing them on paper with a glossy of satin finish can make graphics stand out even more.

Try a Coating to Make the Graphics Pop

If you have a higher budget and are using your flyers as marketing pieces for products or services, you may want to have your flyer stand out by adding a coating to it. Gloss or satin aqueous coating will make your flyer eye-catching and show a high-quality piece that the customer will link with the quality of your company's work.

Make the Information Clear

While flyers can be used for marketing purposes, they are primarily used to deliver a specific message or piece of information to potential clients. Try not to get caught up into adding too much information. The primary purpose is to entice the client to come to your business. Additionally, flyers are meant to be quick reads, so if there is too much text, the customer may not take the time to read the piece at all. Read more about promotional products on our page.

If you are looking for custom flyer printing and need a printer who can produce a high-quality piece with quick turnaround, Contact Sheer Print Solutions today at 212-627-1500 for a quote or fill out the online quote form.

About The Author

 

Craig Sheer

Craig Sheer is the owner of Sheer Print Solutions, located in Soho, NYC. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.