Imagine for a second the type of business card you usually get. It contains all the pertinent info, but it also gets beaten up very easily. Before you know it, the card will become torn or crinkled, and it won’t slip easily into your rolodex. Unfortunately, this process has happened again and agai...
Startup marketing differs from marketing for established businesses because a startup has no track record and has to prove itself. It’s not about running specials and advertising sales. A startup marketing plan focuses on developing a brand and enticing consumers to choose your products or ser...
Every startup marketing strategy needs to get it right to validate a business idea or model. If you’re just starting out, you may want to try every possible marketing channel to see what works. One of these is print, which too many startup owners don’t give as much attention as it deserves. Why ...