Be Selective! You have high criteria for selecting business partners; your commercial printer is no exception! In today’s ever-changing digital and economic climates, how do you assure yourself that you’ve found the best commercial printer in New York? How do you evaluate a relationship for comm...
You’ve got to print signage for a trade show. Or, you’ve got something else really big to print. Some of the most common uses for large format graphics are: Billboards Large wall signs Large window decals Your boss has tasked you with getting the job done. Afterwards, you’re going to need it p...
Believe us when we say: a client notices brand uniformity. It may not seem important at first, but how a company presents themselves across all platforms is the business equivalent of making a good first impression. One of the best ways to do that is with a consistent and solid presence across all p...
At Sheer Print Solutions, we like making our customers happy. When faced with a last minute project or an imminent deadline, the stakes are high and stress levels spike potentially saddling our customers with unhappy customers of their own, not to mention their unhappy coworkers and bosses! Not all ...
As a business owner, have you ever stopped to consider what makes you different? Why should anyone choose you rather than the guy down the block (or the company on the other side of the globe)? You might not realize it now, but the long-term success of your business depends on this one fact—the di...
Print media advertising is an important part of the sales strategy of many companies, both old and new. While digital channels have taken the advertising world by storm, print remains an ever powerful way to appeal to prospects. In fact, with proper targeting, print media advertising can be much mor...
Every startup marketing strategy needs to get it right to validate a business idea or model. If you’re just starting out, you may want to try every possible marketing channel to see what works. One of these is print, which too many startup owners don’t give as much attention as it deserves. Why ...
Direct mail is a great way to introduce your company, products, and services to a targeted audience of customers as well as prospects. To help make sure that your campaign is effective and providing the right results, follow the seven tips below to help make the most effective direct marketing campa...
Custom flyer printing is a great way to get your company message out to a large audience. Whether you are using them to hand out at your business, or to passersby on the street, flyers can get a potential customer’s attention and entice them to visit your business. Popular Uses of Flyers Flyer...
Tips For Printing Brochures, Magazines, Catalogs and Books Whether it’s a brochure, direct mail piece, book, or catalog, at some point you will need to seek out commercial printing services to meet your company’s marketing needs. Being prepared and knowing some printing requirements will...