Sell Your Brand and Your Inventory: Real Estate Print Marketing that Wows
All real estate professionals know that when it comes to selling homes, real estate print marketing is not dead. In an industry where lasting impressions are as important as first impressions, every realtor must cultivate their brand online and off. According to Inman, “studies have shown conclusively that more than 80 percent of people are going to real estate websites to learn more about the company or agent after they find out about them through other marketing.” Real estate print marketing is imperative to be successful. No one expects to buy a home without having seen it in person, which provides agents a unique opportunity to put all the information in the hands of the client in a tangible, eye-catching and totally branded presentation they can take home and look at later.
Direct Mail Marketing for Real Estate
One of the best tools to gain new real estate clients is still direct mail marketing. Direct mail postcards are a great way to put your message right in a potential client’s hands, show off your inventory and offer useful insights about market trends that are location specific. Through postcard marketing, you can create several different cards to get across different messages. Whether you are showing off a Just Sold property, sparking interest with a Just Listed house or educating buyers and sellers with Market Reports, each postcard gives you one opportunity to catch the eye.
Print Newsletters to Sell Homes
A great source of communication with clients and potential clients is with newsletters. A monthly newsletter is a great way to communicate what is currently happening in the local real estate market, prompt previous clients to send referrals your way and keep your name, and brand, in the minds of homeowners in your area. Everybody loves free information, and even homeowners who are not ready to sell will avidly read about the markets and recent sales in their neighborhood.
Selling Homes with Brochures
Houses for sale will not sell themselves! It’s the real estate salesperson’s job to get creative when promoting and marketing a property- beyond a for sale sign in the front yard! Having a stack of brochures ready for interested buyers at open houses and showings not only captures the attention of potential buyers, but also gives them a reminder at the end of the day (after seeing half a dozen homes,) why they loved your listing so much when they were there.
In a time of easy access to flimsy business cards, postcards and brochures that can be shipped in 24 hours without talking to a single person, Sheer Print Solutions provides the full-service experience, a personal touch, high quality printing and a team that cares as much about your products as you do, all wrapped up in more than 35 years of experience. Stop struggling with confusing online ordering and products that underwhelm, call Sheer Print Solutions to learn how we can help you boost your business, (212) 627-1500.
About The Author
Craig Sheer is the owner of Sheer Print Solutions, located in Soho, NYC. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.