A Comprehensive Guide to Tri-Fold Brochures and Their Ideal Uses
Trifold brochure printing provides a simple yet elegant way for companies to advertise their services. When your business needs to get a lot of information across without using a lot of room, these brochures are the perfect choice!
What is a Tri-Fold Brochure?
A trifold brochure makes it easy to have six distinct sections made out of a single piece of paper. By folding the brochure twice, you end up with a total of six panels of info. At the same time, you end up with something smaller and easier to carry than a piece of conventional paper. Brochure printing allows you to carry it in your pocket or purse without messing it up.
Marketing Opportunities of Using Tri-Fold Brochures
When you choose to print a trifold brochure, you open up a number of different marketing opportunities. For example, the trifold design enables you to provide bullet points about your business, which is a fantastic way to spark interest in your services or products.
Essentially, a trifold brochure should contain just enough info to capture attention. The property management industry uses these brochures on a regular basis. To give you a better idea of what we mean, here’s what a typical property management trifold brochure contains:
- Front (Page 1) – An attractive front with an image of the property.
- Back (Page 6) – A call to action that includes the property’s contact details.
- Page 2 – Bullet points about the property’s amenities.
- Page 3 and 4 – Information about the property’s units, along with pricing.
- Page 5 – An ‘about us’ page that explains why you should choose one of their apartments.
The information above can, of course, be tailored to any type of company. Once you’ve printed a trifold brochure, they can be handed out at your place of business, at trade shows, during outreach, etc. Due to their size, they’ll be easier for people to hold onto than a business card.
When Should You Use a Tri-Fold Brochure?
Company brochure printing is a great way to help introduce a new business. Or, if you have a new product that you’d like to build up anticipation for, putting a professionally-designed tri-fold brochure in front of them can help get them excited.
Whenever you choose to use a brochure, it should offer consumers a quick way to connect with your products or services. It won’t tell them everything. Instead, it’ll give them just enough details to make them hungry for more. Therefore, the purpose of a trifold brochure is to make people ask for even more information. Alternatively, it can serve as a nice reminder of a product or service they’ve already seen.
Common Uses of Tri-Fold Brochures
Using these types of brochures is a great way to ensure that potential and current clients remember your business. They can be used to help you:
- Reach out to a new audience
- Promote a new product/service
- Promote a big sale
- Showcase your business At a trade show or other big event
- Provide an informative pamphlet
You can also use them to give people a takeout menu, for your annual report summaries, as a map, to share important insights, etc.
Designing an Effective Tri-Fold Brochure
Designing and printing a brochure may be outside of your wheelhouse. To save time, money, and get a better-looking brochure, it may be best to contact a professional team such as Sheer Print Solutions. We have the experience and skills necessary to bring to life a trifold brochure that will really pop!
We also offer print brochure services to companies that choose to design their own marketing materials. If you choose to go this way instead, we suggest that you:
- Use a template
- Call attention to your front and back panels
- Consider breaking tradition to stand out even more (perhaps use the inside panels for one big piece)
- Create and print a mock-up
If everything looks good, you can send us your brochure file for super-fast printing!
Printing and Distribution Tips
Ensure that your brochure isn’t overly wordy. Again, the point is to get your clients excited, not to tell them every tiny detail. Definitely pay close attention to your chosen paper stock, and don’t merely photocopy your brochures. Doing this may save you money, but it’ll also create the impression that your company is cheap. Absolutely do not use low-resolution images. Even if you have to pay for an image, it’ll be more than worthwhile in the end. Finally, consider using a professional to design and/or layout your brochure. Remember: it’s vital to put your best foot forward!
As far as distributing your brochure, you should take it with you wherever you anticipate running into potential clients. Therefore, in your office, at trade shows, when you do outreach, etc. are all good distribution points.
Are you ready to take your company’s marketing to the next level with trifold brochures? Request a quote today from Sheer Print Solutions!
About The Author
Craig Sheer
Craig Sheer is the owner of Sheer Print Solutions, located in New York City & Portchester, NY. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.