How To Format Your Fashion Lookbook
The key to making great clothes is the marriage of quality and design, and lookbooks aren’t any different. To showcase your brand’s unique vision, your lookbook should follow similar fashion rules: professional, streamlined design, and expert printing and production. Follow these suggestions on how to create a fashion lookbook layout, and then consult with the experts at Sheer Print Solutions to choose the right printing strategies to showcase your brand.
Overall Lookbook Design
After you’ve confirmed your text and images, begin creating a hard copy layout of your overall vision. Sketch several sample pages and plan your formatting the old fashioned way—with a paper and pencil. Creating mock-ups on the computer will be even easier if you already have established the general design of your lookbook. When sketching, take into consideration these tips:
- Design for your target audience
- Take advantage of white space to let the product speak for itself
- Position important text on the outside of pages
- Keep the style consistent across your lookbook
- Brainstorm design ideas that reflect your brand’s overall vision
When deciding how to create a fashion lookbook layout, choose clean, simple layouts to showcase your product. Use a readable font, and be consistent: too many fonts and graphics will overshadow the product.
If you don’t have access to a full version of Photoshop, take advantage of free software like GIMP.org, Photoshop.com, and Inkscape.org. To make printing your lookbook easier, make sure you have it set to CMYK at 300dpi in PDF format, and saved as Press Quality.
Fashion Lookbook Printing
After you have a finished digital copy of your lookbook, consult with Sheer Print Solution’s design experts. Sheer Print Solutions offers affordable and professional lookbook printing in NYC. By offering a variety of finishing options, we ensure that your lookbook looks and feels exactly how you have envisioned it. Our creative solutions include eco-friendly printing options, digital formatting, and mass copies of lookbooks on CDs or DVDs. Regardless of your budget or business size, Sheer has a solution for all of your design and fashion lookbook printing needs.
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About The Author
Craig Sheer is the owner of Sheer Print Solutions, located in Soho, NYC. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.