Print Drives Both On & Off-Line Sales
Use Commercial Print and Copy Services to Drive Sales
Print today remains a powerful media…and its power is enhanced when used as part of a multi media campaign. Print enhances the impact of television, telemarketing and the Internet by providing an extra dimension that's warm, inviting and professional looking. Successful companies and corporations use commercial print and copy services to reinforce their brand's message, introduce new products, services and drive traffic to their websites.
From printed ads in magazines and newspapers to postcards, direct mail packages, catalogs, door hangers, newsletters, billboards and more, companies are using print to effectively increase their sales.
They understand that:
Print Gets Read – 80% of households either read or scan advertising mail sent to their household. 
Print Gets Response – 2.24% direct order response rate for printed catalogs, compared with just 0.48% from emails. In fact, catalogs have the second highest response as a marketing option, after telemarketing. 
Print Influences Decisions – 76% of customers have been directly influenced to purchase by direct mail. 
Print Drives New Business – 70% of customers renewed a business relationship because of a direct mail promotion. 
Print Leads to Repeat Business – 70% of customers renewed a business relationship because of a direct mail promotion. 
Print Increases Online Search – 67% of online search is driven by offline messages; 39% ultimately make a purchase. 
Print Increases Online Sales – 76% of Internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece. 
Successful organizations choose print.
 DMA Response Rate Report
 2009 Channel Preference Study.
 DMA /Pitney Bowes Direct Mail Survey.
 iProspect Offline Channel Influence on Online Search Behavior Study
 Exact Target, 2009 Channel Preference Study
About The Author
Craig Sheer is the owner of Sheer Print Solutions, located in Soho, NYC. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.