Upload a File
Click-To-Call
212.627.1500
Request a Quote
Menu
  • Home
  • Offset Printing
      • Offset Print Services
      • Offset Printing
      • Long Run Offset Printing
      • Long Run Offset Printing
      • Short Run Printing
      • Short Run Offset Printing
    • Close
  • Digital Printing
      • Digital Print Services
      • Digital Printing
      • On Demand Print Services
      • On Demand Printing
      • Offset Print Services
      • Variable Data Printing
      • Indigo Print Services
      • Indigo Digital Press
      • iGen3 Print Services
      • Xerox iGen3 Digital Press
    • Close
  • Large Format Printing
      • Indoor Banners Large Format Printing
      • Indoor Banners
      • Outdoor Banners Large Format Printing
      • Outdoor Banners
    • Close
  • Products
      • Banner Printing
      • Booklet Printing
      • Brochure Printing
      • Business Card Printing
      • Calendar Printing
      • Cannabis Packaging Designs
      • Catalog Printing
      • Custom Wrapping Paper
      • Event Signage Printing
      • Financial & Mutual Fund Printing
      • Invitation Printing
      • Journal Printing
      • Label Printing
      • Lookbook Printing
      • Magazine Printing
      • Manual Printing
      • Newsletter Printing
      • Pocket Folder Printing
      • Poster Printing
      • PowerPoint Deck Printing
      • Promotional Products
      • Sales Sheet Printing
      • Variable Data Printing
    • Close
  • Services
      • Custom Printing
      • Custom Packaging Solutions
      • Direct Mail Printing NYC
      • Green Printing
      • Non-Profit Printing
      • Rush Printing NYC
      • Print Finishing Services
      • Print Cost Analysis Program
      • Proofing
      • Web 2 Print
    • Close
  • Industries
      • Cosmetics and Beauty
      • Education
      • Fashion Lookbooks
      • Financial Institutions
      • Hospitality
      • Legal
      • Marketing & Advertising
      • Medical & Research
      • Non-Profit Printing in NYC
      • Real Estate
      • Start-ups
      • Software
      • Subscriptions
      • Travel & Tourism
    • Close
  • About Us
      • Forms
      • Gallery
      • Customer Testimonials
      • FAQs
      • Our Team
      • Contact Us
      • Blog
      • Commercial Printing Guide
    • Close

Advantages of Using POP Signs for Your Marketing

Point-of-purchase (POP) signs are marketing tools designed to increase consumer interest by drawing attention to an organization’s products, services and promos. They are typically found in a location where purchase decisions are made and placed next to what is being promoted.  POP signage is also very effective for what it does: Getting merchandise noticed and sold. So, what’s the key to getting a piece of the POP material pie for your business? Sheer Point Solutions in NYC can help you with that, and we’re also here to tell you about the advantages of using POP Signs for your marketing strategy.
POP signs are eye-catching

Are Point of Purchase Displays Effective?

Yes, Point of Purchase displays are one of the most effective marketing tools around. In fact, studies performed by Brigham Young University found that POP displays with signs perform better than those that don’t have them by 20 percent. The BYU researchers also found that merchandise that wasn’t not marked down sold better than sale and clearance-priced merchandise if the non-discounted goods had POP signage.

The reason behind this is that POP displays and signs draw customer’s eyes to merchandise, even when the merchandise is located among those that are similar. And, when items are noticed, customers tend to snatch them up. Those facts are astounding, which is why getting a professional and reliable POP sign supplier for your organization is critical.

Is Marketing by POP Expensive?

No, because signs are one of the least expensive types of advertising there is. Additionally, you can establish an excellent return on investment (ROI) without supplying too much expense or effort. To serve you, the professional graphic designers at Sheer Point Solutions construct eye-catching POP designs that fit your budget perfectly while still catering to your brand.

Sheet Print’s digital printing services in NYC are affordable, and we get your products back to you lickety-split! We’re confident our bold creations will be your “silent salesman” and generate just the right amount of buzz you need for your products and services.

Where is POP Material Found?

From grocery stores to trade shows, POP material is found in many places. Even if you didn’t know what it was beforehand, you have probably been introduced at some point to point of purchase marketing. Without a doubt, it’s one of the most brilliant strategies that companies use to get customers to find and buy more of something.

Take BOGO deals on chocolate packs of chocolate bars, for instance. POP signs announce what a good deal they are in such a visual and irresistible way. As the consumer, you almost feel like a heel if you can’t find extra room in your cart for those delicious packs of chocolate bars, especially around Halloween. This sweet example is a conventional approach to using POP marketing to generate sales. The value is in the discounted price and the irresistible, siren song of chocolate to people who clamor for it.

Most chocolate bar sales benefit from firmly established brands, so low price and good marketing approaches will translate to plenty of impulse buys. Not so for those brands that haven’t got a foothold among consumers yet. To be effective, point of purchase marketing for them has to be more aggressive, bolder or a combination of the two.

Today, Brands are Changing Tactics

The terms POP display and POP signs refer to marketing material that is located close to the merchandise it is promoting. Today, however, impactful COVID-19 signage can be used to call attention to the safety measures that keep your customers safe from the virus. Brands are also meeting the movement by changing their tactics to incorporate more appropriate and relevant content. After the pandemic, this is more important than ever.

Perhaps you’ve seen Coca Cola’s massive sign on Times Square in NYC displaying the message, “Staying Apart is the best way to stay united.” Or, noticed how General Mills has been has been promoting its Betty Crocker lines to promote the increased popularity of baking during the crisis.

Advertising the right message can mean a banner year for NYC businesses, many of which are emerging from stay-at-home edicts.  POP displays and other types of signage are an excellent way to change sales marketing tactics of your business and up your game.

Ways to Get Maximum Effect with Pop Up Signage

  • Know your audience
  • Make your message easy to understand
  • Be direct and get straight to the point
  • Make signs clear, legible and easy to read
  • Make sure POP is in a visible place that’s easily accessed
  • Remember, there are different types of signs for different uses

Launch Your POP Signs Now

Sheer Print Solutions is the premier company in NYC & Manhattan for creating signage that keeps people safe while also bringing your business to the forefront. We specialize in providing eye-catching signage that incorporates the specific elements of your mission, brand, and facilities. Call us at 212.627.150 to find out about the POP material that works best for you. Or read more on our page about promotional products.

About The Author

 
Craig Sheer

Craig Sheer is the owner of Sheer Print Solutions, located in New York City & Portchester, NY. We are the proven leader for affordable, high-quality Digital and Offset, and Large Format Printing in NYC. Sheer Printing Solutions is your single source for solutions to all your printing, binding, warehousing and fulfillment needs.

Quote Form

  • Request a quote today! Tell us what you're looking to print and we'll call you right back with a quote.
  • This field is for validation purposes and should be left unchanged.



Categories


  • Affordable Printing
  • Banner Printing
  • Book Printing
  • Catalog Print Resources
  • Commercial Printing
  • Commercial Printing Tips
  • Digital Printing
  • Economical Printing
  • Educational Printing
  • Fashion Week Printing
  • Financial Printing
  • Green Printing
  • Lookbook Printing
  • Magazine Printing
  • Marketing
  • Offset Printing
  • POP – Point of Purchase
  • Promotional Products
  • Restaurant & Food Industry
  • Sales Collateral
  • Specialty Paper
  • Startup Businesses
  • Subscription Printing
  • Tradeshow Printing
  • Uncategorized
  • Web-to-print
    • 212.627.1500
    • 212.627.2520
    • [email protected]
    • Get a Quote

    Recent Posts

    What Are the Benefits of Bulk Printing Services?

    Powerful graphics software and digital imaging techniques have revolutionized the printing industry, but most bulk printing still uses the traditional offset process. This method, where ink is transferred to paper by pla [...]

    Read More

    A Comprehensive Guide to Tri-Fold Brochures and Their Ideal Uses

    Trifold brochure printing provides a simple yet elegant way for companies to advertise their services. When your business needs to get a lot of information across without using a lot of room, these brochures are the perf [...]

    Read More

    Ways Custom Stationery Printing Can Benefit Your Brand

    Custom stationery printing provides a wonderful marketing tool and can also make a great gift for someone special in your life. Believe it or not, many people still believe in occasionally handwriting notes. It may not b [...]

    Read More
    Upload a File

    Connect with us!

    Digital Printing is Green Printing
    • FTP Upload
    • FTP Instructions
    • Make a Payment
    • Legal
    • Privacy Policy
    • Sitemap
    149 West 36th Street
    New York, NY 10018
    212.627.1500
    [email protected]
    47 Purdy Avenue
    Port Chester, NY 10573
    212.627.1500
    [email protected]
    © 2025 Sheer Print Solutions